SheaMoisture
Even & Radiant
Campaign
In Fall 2021, SheaMoisture developed a line of products to enhance skin’s radiance, revealing a more even skin tone and glowing complexion. The new collection of products key ingredient is Raw Honey, which helps to visibly reduce the appearance of dark spots ad post-acne spots, while helping to restore skin’s natural tone.
I creative directed the campaign, aligning on strategy with stakeholders, leading concept development, art direction, and pre/post production of the campaign video, porduct still-life and on-figure photography to be feautred across e-commerce, organic social, paid social and email placements.
EXPLORE
CLIENT
SheaMoisture
ROLES
Creative Direction
Art Direction
Pre/Post Production
Design
CREDITS
Many thanks to creative partners including
the SheaMoisture Creative Team
Stills Photography: Tribeca Journal Studio
I creative directed the campaign, aligning on strategy with stakeholders, leading concept development, art direction, and pre/post production of the campaign video, porduct still-life and on-figure photography to be feautred across e-commerce, organic social, paid social and email placements.
EXPLORE
CLIENT
SheaMoisture
ROLES
Creative Direction
Art Direction
Pre/Post Production
Design
CREDITS
Many thanks to creative partners including
the SheaMoisture Creative Team
Stills Photography: Tribeca Journal Studio
VIDEO CAMPAIGN
We created a poetic video inspired by the thought of one writing a love letter to herself,
celebrating her own inner beauty while encouraging her true authenticity. The video features 3 models
as they move throughout their day in a sort of meditative reflection as she focused on putting
her best face forward, and claiming the self-love that is already hers.
EDITORIAL PHOTOGRAPHY
Editorial on-figure imagery showcasing product and benefits to support the new product collection.
STILL-LIFE PHOTOGRAPHY
Still life imagery showcasing each of the new products within the new collection.
E-COMMERCE LANDING PAGE
