Taryn Rose
Spring ‘18
Dr. Taryn Rose evolved her experience as an orthopedic surgeon to launch her namesake brand, introducing
comfort to the world of luxury footwear with a singlepurpose: to merge comfort with quality. In an effort continue
its legacy as a hybrid luxury footwear brand, the ask was to revamp, reimagined and relaunch the heritage brand,
infusing a modern, aesthetic through storytelling and fresh visuals.
From concept to execution, we deeloped a campaign, creating content for the new website, print and social media channels.
I oversaw the creative vision for this campaign from pitch to execution to create a narrative around the effortlessly stylish,
modern, luxurious and comfortable woman, aligning with the core brandvalues Of Taryn Rose Footwear. Collaborated
with teams to revamp the site, campaign/seasonaimagery, and social channels with an elevated, modern look.
Roles:
Creative Direction, Creative Strategy, Art Direction, Design, Prop Styling, Site Redesign
Year: 2018
