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	<title>Billi Richards </title>
	<link>https://billirichards.com</link>
	<description>Billi Richards </description>
	<pubDate>Tue, 11 Jun 2024 02:48:25 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://billirichards.com/Home</link>

		<pubDate>Tue, 28 May 2024 17:48:40 +0000</pubDate>

		<dc:creator>Billi Richards </dc:creator>

		<guid isPermaLink="true">https://billirichards.com/Home</guid>

		<description>&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

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		<title>Tribeca X Chanel</title>
				
		<link>https://billirichards.com/Tribeca-X-Chanel</link>

		<pubDate>Tue, 28 May 2024 17:48:45 +0000</pubDate>

		<dc:creator>Billi Richards </dc:creator>

		<guid isPermaLink="true">https://billirichards.com/Tribeca-X-Chanel</guid>

		<description>
	&#60;img width="2626" height="1800" width_o="2626" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e9fe57d3a69eb375dd92eb0faff49eb24a1386cc8fd3e0ffd3ccc3795d6db459/Screen-Shot-2022-11-28-at-6.52.39-PM.png" data-mid="211823332" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/e9fe57d3a69eb375dd92eb0faff49eb24a1386cc8fd3e0ffd3ccc3795d6db459/Screen-Shot-2022-11-28-at-6.52.39-PM.png" /&#62;


	CHANEL X 
TRIBECA 
FILM 
INSTITUTE
	
	Tribeca and CHANEL came together in support of women in film in Fall 2022. Through Her Lens: The Tribeca CHANEL Women’s Filmmaker Program promotes emerging and independent voices. From funding and project support to dedicated mentorship, this multifaceted three-day program champions up-and-coming U.S.-based women and non-binary writers, directors and producers. With guidance from Tribeca, one of the country’s most engaged and respected supporters of women writers and directors, Through Her Lens helps foster these vital voices in their professional and artistic development.
We partnered with a talented group of creatives to bring the inspirational and empowering stories of six influential women in the film world to life. Exploring the concepts of authenticity, duality and&#38;nbsp;the idea of tension between two opposing forces which eventually become a driving
force for change and creativity, and how we all carry&#38;nbsp;

	
		
		
	
	
		
			
				
					an authentic blend of femininity and masculinity inside of us. Through this narrative, our&#38;nbsp;talent shares the personal stories and experiences that illustrate how they bring their whole,
unvarnished selves to the forefront in their cinematic work, in front of and/or behind the camera.

				
			
		
	


				
			
		
	

EXPLORE
CLIENTChanelROLESCreative DirectionArt DirectionDesign
Production
CREDITSCreative Director: Fanny Level

	


SOCIAL &#38;amp; PAID MEDIA CONTENT&#38;nbsp;
Shot in black and white, this series consisted of five :60 second snackable pieces was 
created for use across ecomm, paid meda placements, and organic social on brand and 
Tribeca’s social platforms to inspire clients and consumers, while driving awareness.



	
    
	
    
    
	
    
     

	
	

	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7beef9fc494b3cb7255b842218229b050e28c1c132ed22b2d9f6a89dc97f227d/307273002_454778266710893_2729607176203585878_n.jpeg" data-mid="211823336" border="0"  src="https://freight.cargo.site/w/1000/i/7beef9fc494b3cb7255b842218229b050e28c1c132ed22b2d9f6a89dc97f227d/307273002_454778266710893_2729607176203585878_n.jpeg" /&#62;

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		<title>ColorFX by imPRESS</title>
				
		<link>https://billirichards.com/ColorFX-by-imPRESS</link>

		<pubDate>Tue, 11 Jun 2024 02:07:52 +0000</pubDate>

		<dc:creator>Billi Richards </dc:creator>

		<guid isPermaLink="true">https://billirichards.com/ColorFX-by-imPRESS</guid>

		<description>&#60;img width="1500" height="842" width_o="1500" height_o="842" data-src="https://freight.cargo.site/t/original/i/8dbc0b943b103fbeb32d8e4b4541af3c3ea791e06edeadb08e5f6cebca3f8497/Screenshot-2023-12-18-at-3.451.52PM.png" data-mid="212659862" border="0"  src="https://freight.cargo.site/w/1000/i/8dbc0b943b103fbeb32d8e4b4541af3c3ea791e06edeadb08e5f6cebca3f8497/Screenshot-2023-12-18-at-3.451.52PM.png" /&#62;

	ColorFX
by imPRESS

	
	










imPRESS Manicure has long held the title of #1 Nail Brand positioned as stylish and on-trend, functioning as an accessory that can complete any look no matter the mood or moment. In 2021, imPRESS launched its Color and premium collections, providing consumers with a wide range of on-trend designs to fulfill their evolving style needs. In 2023, KISS aimed to boost sales, increase imPRESS Press-on Manicure's household penetration, convert more nail polish users, and attract new users to the press-on nail category by launching the new breakthrough nail technology collection, colorFX by imPRESS.




CLIENT
EGC Group for Kiss/imPRESS Nails


ROLES
Creative Direction
Art DirectionProduction
Copywriting

CREDITSErin Lagano
Christie Bacchioni






	




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VIDEO CAMPAIGN
THE CHALLENGE

To encourage new users to include imPRESS in their nail care routine and increase purchases from existing customers, KISS launched the new ColorFX by imPRESS collection. This innovative approach to press-on nails disrupted the nail polish space with breakthrough color technology, offering captivating mirror effect and metallic shades unattainable with regular polish, and the team needed eye-catching content to match.




THE SOLUTION

To support this launch, we created a series of launch videos highlighting the product's functional and emotional benefits. These high-gloss, vibrant videos inspired by the chromatic, hi-definition colors, aimed to generate excitement and anticipation, drive awareness, trial, and conversion, and solidify imPRESS as the must-have manicure for a confident, stylish look.



</description>
		
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		<title>WYN Beauty by Serena Williams</title>
				
		<link>https://billirichards.com/WYN-Beauty-by-Serena-Williams</link>

		<pubDate>Tue, 11 Jun 2024 02:48:25 +0000</pubDate>

		<dc:creator>Billi Richards </dc:creator>

		<guid isPermaLink="true">https://billirichards.com/WYN-Beauty-by-Serena-Williams</guid>

		<description>&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a5f698b61725ea5f18bc979c196d1da6b2a854b1e6058b5fc9abb91cb2bc253b/MVP-PDP-VIDEO-_THUMBNAIL.jpg" data-mid="212661396" border="0"  src="https://freight.cargo.site/w/1000/i/a5f698b61725ea5f18bc979c196d1da6b2a854b1e6058b5fc9abb91cb2bc253b/MVP-PDP-VIDEO-_THUMBNAIL.jpg" /&#62;

	WYN BEAUTY
by Serena Williams

	
	










Your Strength. Your Beauty.
I was brought on board to assist in the launch of WYN Beauty by Serena Williams. WYN BEAUTY was developed  as makeup you can move in, with belief in the beauty of showing up as the best version of yourself. The formulas are clean, made with high-performing ingredients that wear beautifully and keep skin improving for days.



CLIENTWYN Beauty


ROLES
Creative Direction
Art DirectionProduction
Copywriting

CREDITSPeter BuckinghamDanielle Boyce







	



VIDEO ART DIRECTIONIn preparation for launch, I partnered with the team to art direct, produce and design a series of 
branded PDP videos to showcase hero products and their key benefits. Videos are used across, dotcom, 
social, and email to educate consumers on the new line, while creating awareness and driving sales.
















E-COMMERCE


MICRO CONTENTTo celebrate the launch and create buzz around the new brand, the team hosted a colorfully immersive 
branded experience where top beauty influencers, makeup artists and celebs came together to WYN. 
I partnered with the photo team and influencers to create ownable, branded moments &#38;amp; content 
throughout the evening for use across social and paid media.

SOCIAL MEDIA ASSETS: 
INSTAGRAM STORIES
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SOCIAL MEDIA ASSETS: INSTAGRAM IN-FEED POSTS

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		<title>Chanel</title>
				
		<link>https://billirichards.com/Chanel</link>

		<pubDate>Tue, 28 May 2024 17:48:57 +0000</pubDate>

		<dc:creator>Billi Richards </dc:creator>

		<guid isPermaLink="true">https://billirichards.com/Chanel</guid>

		<description>

	&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2c658cf37591ffa6fdf5c004284e011397ad69f225360e76bb8056741dd6b104/WFJ_NM_08Shot_030_v1.jpg" data-mid="211823460" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/2c658cf37591ffa6fdf5c004284e011397ad69f225360e76bb8056741dd6b104/WFJ_NM_08Shot_030_v1.jpg" /&#62;

	CHANEL X 
NEIMAN MARCUS

	
	CHANEL High Jewelry embodies the traditional French savoir-faire process. Each piece is made entirely by hand, from the initial design sketch by the High Jewelry Artistic Director to the construction and creation of the piece by the craftspeople in it’s atelier.Partnering with Neiman Marcus to continue the sucess of past fine jewelry launches new to the iconic retail copmany’s platform, I concepted, developed, art directed and produced this seasonal campaign. Inspired by the meaning of the French word,&#38;nbsp;INTÉGRÉ, I imagined the quintessential Chanel woman as poetry in motion, visualizing her actions that also reflect her innermost emotions and quiet moments. She is at once charming, mysterioius, graceful, adorned in CHANEL fine jewelry. Through soft, temptuous and poetic momvement, this modern, editorial series was created for use across ecomm, social, organic and paid media to inspire clients, drive interest and showcase the 2022 Novelty and Core pieces from collections such as Coco Crush, Camelia, N5 and J12.&#38;nbsp;

CLIENTChanel


ROLES
Creative Direction
Art Direction
Design&#38;nbsp;
Post Production

CREDITS
Jody Rogac-&#38;nbsp;Photographer:
Fanny Level - Creative Director&#38;nbsp;

EXPLORE
	



EDITORIAL PHOTOGRAPHY

Editorial on-figure imagery showcasing key pieces from select  Chanel 2022 fine jewelry collections.





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	&#60;img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/723bea2bfaf53900b056e4213f7d770a824997948365e8a1f66b4a2f0a623988/WFJ_NM_03Shot_082_v2-.jpg" data-mid="211823454" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/723bea2bfaf53900b056e4213f7d770a824997948365e8a1f66b4a2f0a623988/WFJ_NM_03Shot_082_v2-.jpg" /&#62;


&#60;img width="2500" height="1749" width_o="2500" height_o="1749" data-src="https://freight.cargo.site/t/original/i/03d838eba4bf6e7386219345a700be6281b18aa4bdf7bbfa4a65a37fd800f5c2/WFJ_NM_06Shot_024_v2.jpg" data-mid="211823462" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/03d838eba4bf6e7386219345a700be6281b18aa4bdf7bbfa4a65a37fd800f5c2/WFJ_NM_06Shot_024_v2.jpg" /&#62;


ECOMM
&#38;nbsp;The poetic and soft storytelling through imagery comes together as 
a landing page on Neiman Marcus’ e-commerce platform.




SOCIAL CONTENT
SOCIAL: INSTAGRAM ORGANIC POSTSPHASE 1

&#60;img width="352" height="487" width_o="352" height_o="487" data-src="https://freight.cargo.site/t/original/i/ec9b813fe79ea642519ac9add1872dc50beb94809207852a12b4c41c573b84ae/OUTLINE_IG_INFEED_POST_NM_1.png" data-mid="213540560" border="0"  src="https://freight.cargo.site/w/352/i/ec9b813fe79ea642519ac9add1872dc50beb94809207852a12b4c41c573b84ae/OUTLINE_IG_INFEED_POST_NM_1.png" /&#62;&#60;img width="352" height="487" width_o="352" height_o="487" data-src="https://freight.cargo.site/t/original/i/b0dae26dbbbac98233a91b7803f6f7f9a25dddfd264376b998648ecf277fbe91/OUTLINE_IG_INFEED_POST_NM_2.PNG" data-mid="213540550" border="0"  src="https://freight.cargo.site/w/352/i/b0dae26dbbbac98233a91b7803f6f7f9a25dddfd264376b998648ecf277fbe91/OUTLINE_IG_INFEED_POST_NM_2.PNG" /&#62;&#60;img width="352" height="487" width_o="352" height_o="487" data-src="https://freight.cargo.site/t/original/i/2e37ba8c04d64a47b336936f5567aec86c7e8bbe505346eaf23ca0ff8b57e78d/OUTLINE_IG_INFEED_POST_NM_3.PNG" data-mid="213541082" border="0"  src="https://freight.cargo.site/w/352/i/2e37ba8c04d64a47b336936f5567aec86c7e8bbe505346eaf23ca0ff8b57e78d/OUTLINE_IG_INFEED_POST_NM_3.PNG" /&#62;&#60;img width="352" height="487" width_o="352" height_o="487" data-src="https://freight.cargo.site/t/original/i/2a276a098874c26c2647027f19f7d87cd1529b4e117746a46d005fd5c72b9944/OUTLINE_IG_INFEED_POST_NM_4.PNG" data-mid="213541083" border="0"  src="https://freight.cargo.site/w/352/i/2a276a098874c26c2647027f19f7d87cd1529b4e117746a46d005fd5c72b9944/OUTLINE_IG_INFEED_POST_NM_4.PNG" /&#62;


SOCIAL: INSTAGRAM ORGANIC POSTSPHASE 2
&#60;img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a7267bfa3219e61dd98b9361610579e7355517993890249e6ae239f6f2c5d99/3.jpg" data-mid="213615536" border="0" data-scale="24" src="https://freight.cargo.site/w/800/i/4a7267bfa3219e61dd98b9361610579e7355517993890249e6ae239f6f2c5d99/3.jpg" /&#62;&#60;img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c71716d244d00596469badc796a37e24c3add0027fb66b18b1e4c3d95c6efc1/4.jpg" data-mid="213615537" border="0" data-scale="24" src="https://freight.cargo.site/w/800/i/8c71716d244d00596469badc796a37e24c3add0027fb66b18b1e4c3d95c6efc1/4.jpg" /&#62;&#60;img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36bef3f43160ec71f733beca5396d75156772bd8e5fb2966a50c061601952b24/5.jpg" data-mid="213615545" border="0" data-scale="24" src="https://freight.cargo.site/w/800/i/36bef3f43160ec71f733beca5396d75156772bd8e5fb2966a50c061601952b24/5.jpg" /&#62;&#60;img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd59e67e60190fe14a80946f351b6853f0b6727ef681df7643ce5fd9276964b6/6.jpg" data-mid="213615547" border="0" data-scale="24" src="https://freight.cargo.site/w/800/i/bd59e67e60190fe14a80946f351b6853f0b6727ef681df7643ce5fd9276964b6/6.jpg" /&#62;
EMAIL&#60;img width="1175" height="2000" width_o="1175" height_o="2000" data-src="https://freight.cargo.site/t/original/i/27881437107ef35a94e21be8349d48c6622f6a687b7bdfc4332e549793234c53/OUTLINE_IPHONE_NEIMAN_EMAIL.png" data-mid="213616529" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/27881437107ef35a94e21be8349d48c6622f6a687b7bdfc4332e549793234c53/OUTLINE_IPHONE_NEIMAN_EMAIL.png" /&#62;




</description>
		
	</item>
		
		
	<item>
		<title>Marc Jacobs Holiday</title>
				
		<link>https://billirichards.com/Marc-Jacobs-Holiday</link>

		<pubDate>Tue, 28 May 2024 17:49:07 +0000</pubDate>

		<dc:creator>Billi Richards </dc:creator>

		<guid isPermaLink="true">https://billirichards.com/Marc-Jacobs-Holiday</guid>

		<description>&#60;img width="3840" height="2154" width_o="3840" height_o="2154" data-src="https://freight.cargo.site/t/original/i/967d064a72e5783942dcff87a198c89ceddc0f2d98b4f6c4d7ea0f0ae2e63c47/GiftGuide_LandingPage_V3_01.jpg" data-mid="211823595" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/967d064a72e5783942dcff87a198c89ceddc0f2d98b4f6c4d7ea0f0ae2e63c47/GiftGuide_LandingPage_V3_01.jpg" /&#62;

	MARC JACOBS HOLIDAY GIFT GUIDE

	
	Launch Campaign announcing our Holiday Gift Guide
Roles: Creative Direction, Art Direction, Design, 
Pre &#38;amp; Post Production

Stylist: Lotta Volkova

	




	&#60;img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e6a5a7f26a3eb627d071b64d77eeaa609a9a583c4b76966126edbfa0c79687a1/SHOT_04_A_0051.jpg" data-mid="211823586" border="0"  src="https://freight.cargo.site/w/1000/i/e6a5a7f26a3eb627d071b64d77eeaa609a9a583c4b76966126edbfa0c79687a1/SHOT_04_A_0051.jpg" /&#62;
	&#60;img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1a12a56ddf31f3c68fa8fc38fc8788c44bef9e9d880f4b8caafe5e80dc0feb01/SHOT_03_A_0105.jpg" data-mid="211823590" border="0"  src="https://freight.cargo.site/w/1000/i/1a12a56ddf31f3c68fa8fc38fc8788c44bef9e9d880f4b8caafe5e80dc0feb01/SHOT_03_A_0105.jpg" /&#62;


	&#60;img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/004af8cda03a1446de13ce96a45a607db789012b2e9d513dc949ceefb94066e7/SHOT_02_A_0021.jpg" data-mid="211823589" border="0"  src="https://freight.cargo.site/w/1000/i/004af8cda03a1446de13ce96a45a607db789012b2e9d513dc949ceefb94066e7/SHOT_02_A_0021.jpg" /&#62;
	&#60;img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e51bd6fe0db46847399a50036ec45c13638b630915099ef00f745fbb91000ab6/SHOT_01_A_0200.jpg" data-mid="211823588" border="0"  src="https://freight.cargo.site/w/1000/i/e51bd6fe0db46847399a50036ec45c13638b630915099ef00f745fbb91000ab6/SHOT_01_A_0200.jpg" /&#62;




	&#60;img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/407fb8fd843b36c027b7d1117e8ac8379b03bde3eb9de60051b7962cca7f206c/SHOT_06_A_0046.jpg" data-mid="211823593" border="0"  src="https://freight.cargo.site/w/1000/i/407fb8fd843b36c027b7d1117e8ac8379b03bde3eb9de60051b7962cca7f206c/SHOT_06_A_0046.jpg" /&#62;
	&#60;img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/bec1a2eccf9bc7b926dd95388eb0809ca739b0b0db84329cb015ce39e81557de/SHOT_05_A_0079.jpg" data-mid="211823592" border="0"  src="https://freight.cargo.site/w/1000/i/bec1a2eccf9bc7b926dd95388eb0809ca739b0b0db84329cb015ce39e81557de/SHOT_05_A_0079.jpg" /&#62;


DIGITAL SOCIAL
	

&#60;img width="2667" height="2667" width_o="2667" height_o="2667" data-src="https://freight.cargo.site/t/original/i/6b6233d6c53ff99d23bba53d56f54c92034e5c398f7488ff205fee028bf3a436/Shot_8_Pillow_Bag_A-0300-copy.gif" data-mid="211823597" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/6b6233d6c53ff99d23bba53d56f54c92034e5c398f7488ff205fee028bf3a436/Shot_8_Pillow_Bag_A-0300-copy.gif" /&#62;
	&#60;img width="2667" height="2667" width_o="2667" height_o="2667" data-src="https://freight.cargo.site/t/original/i/a390f157fa02e6bfa58500f6523b2b45d0f2719326d825de5fe7b2b896b4641c/Shot_9_Jogger-Tennis_A-0169-copy.gif" data-mid="211823598" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/a390f157fa02e6bfa58500f6523b2b45d0f2719326d825de5fe7b2b896b4641c/Shot_9_Jogger-Tennis_A-0169-copy.gif" /&#62;

	&#60;img width="3737" height="2490" width_o="3737" height_o="2490" data-src="https://freight.cargo.site/t/original/i/72b06f30c07467e2a5004894475594bde20c0b4c3b8cc3a7cbb190f68d2d98c2/Shot_11_Watches_A-0539_FINAL_0-copy.gif" data-mid="211823599" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/72b06f30c07467e2a5004894475594bde20c0b4c3b8cc3a7cbb190f68d2d98c2/Shot_11_Watches_A-0539_FINAL_0-copy.gif" /&#62;

	&#60;img width="2667" height="2667" width_o="2667" height_o="2667" data-src="https://freight.cargo.site/t/original/i/9fcf35028adf3770e711b030645dfee25f9fcfc71be70cf51c78f1ac27f643be/Shot_6_Charms-Jewelry_C_0832-copy.gif" data-mid="211823600" border="0"  src="https://freight.cargo.site/w/1000/i/9fcf35028adf3770e711b030645dfee25f9fcfc71be70cf51c78f1ac27f643be/Shot_6_Charms-Jewelry_C_0832-copy.gif" /&#62;
	&#60;img width="2668" height="2668" width_o="2668" height_o="2668" data-src="https://freight.cargo.site/t/original/i/d49bc0689b59a9a6dad8cf82eae37d282ff10bca5e78d419e9f213f6b7d09234/Shot_4_Quilted_Story_A-4-0080-copy.gif" data-mid="211823602" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/d49bc0689b59a9a6dad8cf82eae37d282ff10bca5e78d419e9f213f6b7d09234/Shot_4_Quilted_Story_A-4-0080-copy.gif" /&#62;

&#60;img width="3840" height="16264" width_o="3840" height_o="16264" data-src="https://freight.cargo.site/t/original/i/b4ae58d4e346b8f15c24ceb94b7dc4eff9e3f4a5bbffd83f92c62b4d22672188/GiftGuide_LandingPage_V3.jpg" data-mid="211823604" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/b4ae58d4e346b8f15c24ceb94b7dc4eff9e3f4a5bbffd83f92c62b4d22672188/GiftGuide_LandingPage_V3.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Shea Moisture Even &#38; Radiant</title>
				
		<link>https://billirichards.com/Shea-Moisture-Even-Radiant</link>

		<pubDate>Tue, 28 May 2024 17:49:19 +0000</pubDate>

		<dc:creator>Billi Richards </dc:creator>

		<guid isPermaLink="true">https://billirichards.com/Shea-Moisture-Even-Radiant</guid>

		<description>
&#60;img width="950" height="950" width_o="950" height_o="950" data-src="https://freight.cargo.site/t/original/i/5a8886ddfecc984e3a9397499919fe068f654f63f19874f9d1a3091b78ce7c8c/202106290520.jpg" data-mid="211823720" border="0" data-scale="59" src="https://freight.cargo.site/w/950/i/5a8886ddfecc984e3a9397499919fe068f654f63f19874f9d1a3091b78ce7c8c/202106290520.jpg" /&#62;

	SheaMoistureEven &#38;amp; Radiant
 Campaign
	
	In Fall 2021, SheaMoisture developed a line of products to enhance skin’s radiance, revealing a more even skin tone and glowing complexion. The new collection of products key ingredient is Raw Honey, which helps to visibly reduce the appearance of dark spots ad post-acne spots, while helping to restore skin’s natural tone.

I creative directed the campaign, aligning on strategy with stakeholders, leading concept development, art direction, and pre/post production of the campaign video, porduct still-life and on-figure photography to be feautred across e-commerce, organic social, paid social and email placements.
EXPLORE

CLIENTSheaMoistureROLESCreative DirectionArt DirectionPre/Post ProductionDesign
CREDITSMany thanks to creative partners includingthe SheaMoisture Creative TeamStills Photography: Tribeca Journal Studio


	


VIDEO CAMPAIGNWe created a poetic video inspired by the thought of one writing a love letter to herself, 
celebrating her own inner beauty while encouraging her true authenticity. The video features 3 models 
as they move throughout their day in a sort of meditative reflection as she focused on putting 
her best face forward, and claiming the self-love that is already hers.EDITORIAL PHOTOGRAPHYEditorial on-figure imagery showcasing product and benefits to support the new product collection.



	&#60;img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/bb197d4f97457cb168da2de0e9f70c0a92e52c23448b5856410330909906069b/202106290199.jpg" data-mid="211823709" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/bb197d4f97457cb168da2de0e9f70c0a92e52c23448b5856410330909906069b/202106290199.jpg" /&#62;
	&#60;img width="2200" height="2200" width_o="2200" height_o="2200" data-src="https://freight.cargo.site/t/original/i/2896e178698d21b6473ceb4ad69a31b8aaf525605da776e578fb0c248be67778/202106291059b.jpg" data-mid="211823711" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/2896e178698d21b6473ceb4ad69a31b8aaf525605da776e578fb0c248be67778/202106291059b.jpg" /&#62;


	&#60;img width="2872" height="2872" width_o="2872" height_o="2872" data-src="https://freight.cargo.site/t/original/i/a6a05839b7f3f5e27d6e0dd24519ae72a3c1dec034b24923c0bb5150d5529530/202106291105b-1.jpg" data-mid="211823713" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/a6a05839b7f3f5e27d6e0dd24519ae72a3c1dec034b24923c0bb5150d5529530/202106291105b-1.jpg" /&#62;
	&#60;img width="2944" height="2944" width_o="2944" height_o="2944" data-src="https://freight.cargo.site/t/original/i/ab426678fd2154c1e1c7444d2d3470110280a361618466c2b2a768eb08d0b3ea/202106290742.jpg" data-mid="211823712" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/ab426678fd2154c1e1c7444d2d3470110280a361618466c2b2a768eb08d0b3ea/202106290742.jpg" /&#62;

STILL-LIFE PHOTOGRAPHYStill life imagery showcasing each of the new products within the&#38;nbsp; new collection.

	&#60;img width="1374" height="1374" width_o="1374" height_o="1374" data-src="https://freight.cargo.site/t/original/i/b7c18b792927b5c567de23d38261b838474c91e2ddf4bd6847002d81bd8a4d1f/Daily-Lotion_SHEA_SMEARS108033_RND_1.jpg" data-mid="211823718" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/b7c18b792927b5c567de23d38261b838474c91e2ddf4bd6847002d81bd8a4d1f/Daily-Lotion_SHEA_SMEARS108033_RND_1.jpg" /&#62;
	&#60;img width="2799" height="2799" width_o="2799" height_o="2799" data-src="https://freight.cargo.site/t/original/i/3504307ac598190d5db29eeb2859e983276493fbaa01c88e2de7b627db8dce7f/EVEN_RADIANT_STILL_LIFE108407_RND_2.jpg" data-mid="211823714" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/3504307ac598190d5db29eeb2859e983276493fbaa01c88e2de7b627db8dce7f/EVEN_RADIANT_STILL_LIFE108407_RND_2.jpg" /&#62;
	&#60;img width="1864" height="1864" width_o="1864" height_o="1864" data-src="https://freight.cargo.site/t/original/i/3964e583d53c37b61a395e729d2a90a5159f05029e6cd83d1980600a94370ae6/Daily-Exfoliating-Cleansing-PadsSHEA_SMEARS108075_RND_1.jpg" data-mid="211823716" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/3964e583d53c37b61a395e729d2a90a5159f05029e6cd83d1980600a94370ae6/Daily-Exfoliating-Cleansing-PadsSHEA_SMEARS108075_RND_1.jpg" /&#62;

	&#60;img width="1553" height="1552" width_o="1553" height_o="1552" data-src="https://freight.cargo.site/t/original/i/ed8f3b4c0adcc1a6a49197220bd80a31ac6862a654032374bf2594bb6049e862/EVEN_RADIANT_STILL_LIFE108275_RND_2.jpeg" data-mid="214343801" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/ed8f3b4c0adcc1a6a49197220bd80a31ac6862a654032374bf2594bb6049e862/EVEN_RADIANT_STILL_LIFE108275_RND_2.jpeg" /&#62;
	&#60;img width="1239" height="1239" width_o="1239" height_o="1239" data-src="https://freight.cargo.site/t/original/i/92a20edba714bb02d3029c148e21e6a0a7159cbfaa9d542bf699fb5a7f3f799b/Night-Cream_SHEA_SMEARS108070_RND_2.jpg" data-mid="214343818" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/92a20edba714bb02d3029c148e21e6a0a7159cbfaa9d542bf699fb5a7f3f799b/Night-Cream_SHEA_SMEARS108070_RND_2.jpg" /&#62;
	&#60;img width="1940" height="1940" width_o="1940" height_o="1940" data-src="https://freight.cargo.site/t/original/i/0c47c1505f7a2da09f044beda5f5f342448b805725b7ce0f0434736a06bb2c7d/EVEN_RADIANT_STILL_LIFE108386_RND_2-1.jpg" data-mid="214343817" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/0c47c1505f7a2da09f044beda5f5f342448b805725b7ce0f0434736a06bb2c7d/EVEN_RADIANT_STILL_LIFE108386_RND_2-1.jpg" /&#62;



E-COMMERCE LANDING PAGE


&#60;img width="1623" height="1585" width_o="1623" height_o="1585" data-src="https://freight.cargo.site/t/original/i/cb4dbdc31aa803f3e08132209bfa62f9caf82c3d84e25dc538cc907a436515ec/ONYX_BANNER_HP_V1.jpg" data-mid="214343738" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/cb4dbdc31aa803f3e08132209bfa62f9caf82c3d84e25dc538cc907a436515ec/ONYX_BANNER_HP_V1.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Shea Moisture We Are Hair</title>
				
		<link>https://billirichards.com/Shea-Moisture-We-Are-Hair</link>

		<pubDate>Tue, 28 May 2024 17:49:29 +0000</pubDate>

		<dc:creator>Billi Richards </dc:creator>

		<guid isPermaLink="true">https://billirichards.com/Shea-Moisture-We-Are-Hair</guid>

		<description>&#60;img width="650" height="813" width_o="650" height_o="813" data-src="https://freight.cargo.site/t/original/i/d70dbea460b767842d08aa95e666abf6c9bcf26f0be86ba2cf5ed24593441ae9/che_fortheluupe_665_SMALL.jpg" data-mid="211823833" border="0"  src="https://freight.cargo.site/w/650/i/d70dbea460b767842d08aa95e666abf6c9bcf26f0be86ba2cf5ed24593441ae9/che_fortheluupe_665_SMALL.jpg" /&#62;


	SheaMoistureWe Are HairCampaign
	
	We Are Hair, We Are Here, the bold and declarative affirmation crafted to reclaim SheaMoisture’s place in the haircare market as the original multi-cultural, ingredient-focused solution for head-turning hair.

	
		
		
	
	
		
			
				
					
						I led the creative strategy, concept and development of this disruptive campaign to celebrate the launch of three new product lines within the SheaMoisture haircare portfolio. Our approach? We aimed to create an unapologetic,
and emphatically undisputable statement on the fact that Sheamoisture Is Hair, and has been since the beginning. In that, we sought to express the many ways hair is synonymous with SheaMoisture through a
targeted research on the current market and insights. We listened to the wants and needs of our various target audiences and through a lens of consumer-empahty, decided we needed a fresh approach, message and tone of voice to tell OUR story - the story of hair while standing out in the market in a visual and compelling way.
And as far as how we told that story,&#38;nbsp; we wanted our message to ooze confidence, cool factor &#38;amp;
position us as an authority in the market, while still remaining approachable.

					
				
			
		
	


					
				
			
		
	

EXPLORE

TIMELINE
Spring 2022ROLESCreative Direction
 Art Direction
Design
Pre/Post ProductionCREDITS
Annie Bercy -&#38;nbsp;DirectorAva Riki -&#38;nbsp;DP

	
VIDEO CAMPAIGNWe partnered with a talented up and coming director and DP pair to create an authentic, 
lifestlye launch video to showcase our new brand voice, visuals and messaging.

					
				
			
		
	



	







EDITORIAL PHOTOGRAPHYEditorial on-figure imagery showcasing talent with various eyecatching 
hairstyles, while illustrating key benefits of each new product to support product 
education and campaign storytelling.


	&#60;img width="902" height="1128" width_o="902" height_o="1128" data-src="https://freight.cargo.site/t/original/i/42f6483037d2c27ece88a3026b92c7643da002459e9cd5bc9f9b37554b3b1d94/che_fortheluupe_72b.jpg" data-mid="211823835" border="0" data-scale="94" src="https://freight.cargo.site/w/902/i/42f6483037d2c27ece88a3026b92c7643da002459e9cd5bc9f9b37554b3b1d94/che_fortheluupe_72b.jpg" /&#62;
	&#60;img width="1043" height="1304" width_o="1043" height_o="1304" data-src="https://freight.cargo.site/t/original/i/2c151998b2a440b266bedb8ea126a441cd9f4d45585bc9399267ba725cc9c32e/che_fortheluupe_345.jpg" data-mid="211823836" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/2c151998b2a440b266bedb8ea126a441cd9f4d45585bc9399267ba725cc9c32e/che_fortheluupe_345.jpg" /&#62;


	&#60;img width="2880" height="3600" width_o="2880" height_o="3600" data-src="https://freight.cargo.site/t/original/i/af7e40c52672429128003ac616c8e27d444f08d6ec7a2fdbfae4feaf96a1c921/Shea-Moistuer1414b.jpg" data-mid="211823839" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/af7e40c52672429128003ac616c8e27d444f08d6ec7a2fdbfae4feaf96a1c921/Shea-Moistuer1414b.jpg" /&#62;
	&#60;img width="1331" height="1664" width_o="1331" height_o="1664" data-src="https://freight.cargo.site/t/original/i/bd1ad1e10ca9758f4ecfdaba937fe05aa321137fc2a276f08b3aeb941896b336/che_fortheluupe_277b.jpg" data-mid="211823838" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/bd1ad1e10ca9758f4ecfdaba937fe05aa321137fc2a276f08b3aeb941896b336/che_fortheluupe_277b.jpg" /&#62;

STILL-LIFE PHOTOGRAPHY


	&#60;img width="3929" height="4910" width_o="3929" height_o="4910" data-src="https://freight.cargo.site/t/original/i/b3456ecaa3d598bab6f20d3aeebf8a0457c2f87bc100c8b3743b72d7832e44f7/MANUKA_HONEY_MARFURA_OIL_0427.jpg" data-mid="211823840" border="0"  src="https://freight.cargo.site/w/1000/i/b3456ecaa3d598bab6f20d3aeebf8a0457c2f87bc100c8b3743b72d7832e44f7/MANUKA_HONEY_MARFURA_OIL_0427.jpg" /&#62;
	&#60;img width="3891" height="4863" width_o="3891" height_o="4863" data-src="https://freight.cargo.site/t/original/i/adb865744ef72909c5e40b0ce44e4f58c17a6c04ecd1f71fbb67f165032cf0bf/MANUKA_HONEY_GROUPHERO__0390.jpg" data-mid="211823841" border="0"  src="https://freight.cargo.site/w/1000/i/adb865744ef72909c5e40b0ce44e4f58c17a6c04ecd1f71fbb67f165032cf0bf/MANUKA_HONEY_GROUPHERO__0390.jpg" /&#62;
	&#60;img width="2597" height="3246" width_o="2597" height_o="3246" data-src="https://freight.cargo.site/t/original/i/bb595463ef74b3a6e7a40cfb91da28204aa85e405abf44a156067371309ce690/COCOHIB_COLLECTION1_0238.jpg" data-mid="211823842" border="0"  src="https://freight.cargo.site/w/1000/i/bb595463ef74b3a6e7a40cfb91da28204aa85e405abf44a156067371309ce690/COCOHIB_COLLECTION1_0238.jpg" /&#62;
SIZZLE TUTORIAL VIDEO

</description>
		
	</item>
		
		
	<item>
		<title>Shea Moisture Butter Sticks</title>
				
		<link>https://billirichards.com/Shea-Moisture-Butter-Sticks</link>

		<pubDate>Tue, 28 May 2024 17:49:39 +0000</pubDate>

		<dc:creator>Billi Richards </dc:creator>

		<guid isPermaLink="true">https://billirichards.com/Shea-Moisture-Butter-Sticks</guid>

		<description>
&#60;img width="3500" height="1814" width_o="3500" height_o="1814" data-src="https://freight.cargo.site/t/original/i/3182e40bf662ec420df50a5b1cb58c31074dd9fd9176c5d684e14e1ec379ca11/dsafs.jpg" data-mid="211823948" border="0"  src="https://freight.cargo.site/w/1000/i/3182e40bf662ec420df50a5b1cb58c31074dd9fd9176c5d684e14e1ec379ca11/dsafs.jpg" /&#62;


	SheaMoistureButtersticks Campaign
	
	In the Fall of 2021, SM developed a line of products to combat dryness in places that are typically tricky to hydrate like the elbows, knees and soles of feet. The Body Butter Stick collection consists of three product made with Fair Trade Shea Butter to get skin supple, soft and glowing through nourishing hydration that is cruelty free, ethically traded and sustainably produced.I concepted the campaign, leading the development, art direction, production and post-production of the launch video, product stills and on-figure stills that were featured across e-commerce, website and organic social placements.
EXPLORE
CLIENTSheaMoisture
ROLESCreative DirectionArt DirectionProductionCopywriting
Design
Post ProductionCREDITSMany thanks to creative partners including 
the SheaMoisture Creative Team
Stills Photography:&#38;nbsp;Tribeca Journal Studio
Video Director + On Figure Photographer: Lawrence Agyei


	






VIDEO ART DIRECTION
We created a lyrical, movement-inspired video to celebrate and showcase 
the new product collection. The video focuses on all of the parts of our body 
that are easily forgotten, but equally need to be hydrated.&#38;nbsp;



	


EDITORIAL PHOTOGRAPHY
Editorial on-figure imagery showcasing product and benefits to support the new product collection.


	&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/988beb4bb2dff404a0210283b8a0b23f58c813caf0744d0a59df0774e91ad309/SHEA0048_TWEAK.jpg" data-mid="211823933" border="0"  src="https://freight.cargo.site/w/1000/i/988beb4bb2dff404a0210283b8a0b23f58c813caf0744d0a59df0774e91ad309/SHEA0048_TWEAK.jpg" /&#62;
	&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/0f6ccb8fa0066a3a694adbffbe1b288369cecbab8e5e549c5536d7f4ba638fb1/SHEA0119_TWEAK.jpg" data-mid="211823934" border="0"  src="https://freight.cargo.site/w/1000/i/0f6ccb8fa0066a3a694adbffbe1b288369cecbab8e5e549c5536d7f4ba638fb1/SHEA0119_TWEAK.jpg" /&#62;

&#60;img width="2000" height="1037" width_o="2000" height_o="1037" data-src="https://freight.cargo.site/t/original/i/0889bd2599e8e12f877b0a09e0450aa3ed7dfc1a058ad8a61f7a3eb7ea695920/dfsa.jpg" data-mid="211823949" border="0"  src="https://freight.cargo.site/w/1000/i/0889bd2599e8e12f877b0a09e0450aa3ed7dfc1a058ad8a61f7a3eb7ea695920/dfsa.jpg" /&#62;


	&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4aa9e62faa511a190d6d4c92a84beda42af0a2be93172f39d3f3b3d99797cc6a/SHEA0230_TWEAK.jpeg" data-mid="211823937" border="0"  src="https://freight.cargo.site/w/1000/i/4aa9e62faa511a190d6d4c92a84beda42af0a2be93172f39d3f3b3d99797cc6a/SHEA0230_TWEAK.jpeg" /&#62;
	&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/820d5b6468b18f8b505efef2ef72a7e25c7b67e6763b7fbb2d9ac380d78b0134/SHEA0182.jpg" data-mid="211823938" border="0"  src="https://freight.cargo.site/w/1000/i/820d5b6468b18f8b505efef2ef72a7e25c7b67e6763b7fbb2d9ac380d78b0134/SHEA0182.jpg" /&#62;

	&#60;img width="2168" height="2168" width_o="2168" height_o="2168" data-src="https://freight.cargo.site/t/original/i/761a564bd21ede574d28f50d867081bff2180474c600b1eab5c700d234163bd4/SHEA0334_TWEAK.jpg" data-mid="211823941" border="0"  src="https://freight.cargo.site/w/1000/i/761a564bd21ede574d28f50d867081bff2180474c600b1eab5c700d234163bd4/SHEA0334_TWEAK.jpg" /&#62;
	&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a52163d24d6ab5f7f5f676d882ca83551118e5b7b2e5c00dbf20a9ce3135f15f/SHEA0163.jpg" data-mid="211823942" border="0"  src="https://freight.cargo.site/w/1000/i/a52163d24d6ab5f7f5f676d882ca83551118e5b7b2e5c00dbf20a9ce3135f15f/SHEA0163.jpg" /&#62;
	&#60;img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/761f897419ee12c45cdd98e95d19a3841874d6df65035cc650e9f901ce382570/SHEA0288.jpg" data-mid="211823940" border="0"  src="https://freight.cargo.site/w/1000/i/761f897419ee12c45cdd98e95d19a3841874d6df65035cc650e9f901ce382570/SHEA0288.jpg" /&#62;

	



&#60;img width="1845" height="1845" width_o="1845" height_o="1845" data-src="https://freight.cargo.site/t/original/i/943ca826cc59b279017b7a79f86d19eb0596b0b0f242efec90bec1f094054101/SHEA_BUTTER_STICKS102840_RND_6.jpg" data-mid="211823951" border="0"  src="https://freight.cargo.site/w/1000/i/943ca826cc59b279017b7a79f86d19eb0596b0b0f242efec90bec1f094054101/SHEA_BUTTER_STICKS102840_RND_6.jpg" /&#62;
	

STILL-LIFE PHOTOGRAPHY
Still life imagery showcasing each of the 
new products within the&#38;nbsp; new collection.

&#60;img width="2107" height="2107" width_o="2107" height_o="2107" data-src="https://freight.cargo.site/t/original/i/b5b4de69b8e38cd4efeb9a0f2280952666dbad573f9ee0c4091275d874efede0/SHEA_BUTTER_STICKS103008_RND_6.jpg" data-mid="211823956" border="0"  src="https://freight.cargo.site/w/1000/i/b5b4de69b8e38cd4efeb9a0f2280952666dbad573f9ee0c4091275d874efede0/SHEA_BUTTER_STICKS103008_RND_6.jpg" /&#62;
	



&#60;img width="2091" height="2091" width_o="2091" height_o="2091" data-src="https://freight.cargo.site/t/original/i/295c6fd40745463335fd3c1fdd924ef3811744d3faab6379eb6fcb10f58b69f5/SHEA_BUTTER_STICKS102894_RND_6.jpg" data-mid="211823953" border="0"  src="https://freight.cargo.site/w/1000/i/295c6fd40745463335fd3c1fdd924ef3811744d3faab6379eb6fcb10f58b69f5/SHEA_BUTTER_STICKS102894_RND_6.jpg" /&#62;


	&#60;img width="2324" height="2324" width_o="2324" height_o="2324" data-src="https://freight.cargo.site/t/original/i/41d69f2e7052327c7850d640703e6ddc8e074d4de612f3e77debbc12ddbcfb02/SHEA_BUTTER_STICKS102993_RND_6.jpg" data-mid="211823955" border="0"  src="https://freight.cargo.site/w/1000/i/41d69f2e7052327c7850d640703e6ddc8e074d4de612f3e77debbc12ddbcfb02/SHEA_BUTTER_STICKS102993_RND_6.jpg" /&#62;
	&#60;img width="1653" height="1653" width_o="1653" height_o="1653" data-src="https://freight.cargo.site/t/original/i/e91dc51ed6da0dde02b11e7d7a87d28294a4282e1834acd73aebf07d9708f3b5/SHEA_BUTTER_STICKS102908_RND_6.jpg" data-mid="211823954" border="0"  src="https://freight.cargo.site/w/1000/i/e91dc51ed6da0dde02b11e7d7a87d28294a4282e1834acd73aebf07d9708f3b5/SHEA_BUTTER_STICKS102908_RND_6.jpg" /&#62;
	&#60;img width="1790" height="1790" width_o="1790" height_o="1790" data-src="https://freight.cargo.site/t/original/i/708cfee02820d5550c591c4518a7c6c005236bafbe2cb7151ae9b04abc44765e/SHEA_BUTTER_STICKS102857_RND_6.jpg" data-mid="211823952" border="0"  src="https://freight.cargo.site/w/1000/i/708cfee02820d5550c591c4518a7c6c005236bafbe2cb7151ae9b04abc44765e/SHEA_BUTTER_STICKS102857_RND_6.jpg" /&#62;

E-COMMERCE LANDING PAGE


SOCIAL CONTENT
Editorial on-figure imagery showcasing product and benefits to support the new product collection.

ORGANIC &#38;amp; UGC INSTAGRAM POSTS


	&#60;img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/786d66abe8f60256389e323a41d0620faa84946118fb1712bde779d51b57fb28/7.jpg" data-mid="213797110" border="0"  src="https://freight.cargo.site/w/800/i/786d66abe8f60256389e323a41d0620faa84946118fb1712bde779d51b57fb28/7.jpg" /&#62;
	&#60;img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b06315e868c277c4bec27a9bc61e378e2c4187015e6105213ba20daeb3a139b/8.jpg" data-mid="213797324" border="0"  src="https://freight.cargo.site/w/800/i/5b06315e868c277c4bec27a9bc61e378e2c4187015e6105213ba20daeb3a139b/8.jpg" /&#62;
	&#60;img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1b114eb5f82272ab7689e1638d2bc107eb50655b82e175ac1833a438ebfec57/10.jpg" data-mid="213797533" border="0"  src="https://freight.cargo.site/w/800/i/c1b114eb5f82272ab7689e1638d2bc107eb50655b82e175ac1833a438ebfec57/10.jpg" /&#62;
	&#60;img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48f6f25255782d717a6332e294bb097b220634cfb3106e4b183855602d81471c/9.jpg" data-mid="213797684" border="0"  src="https://freight.cargo.site/w/800/i/48f6f25255782d717a6332e294bb097b220634cfb3106e4b183855602d81471c/9.jpg" /&#62;




</description>
		
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	<item>
		<title>March Jacobs Outlet</title>
				
		<link>https://billirichards.com/March-Jacobs-Outlet</link>

		<pubDate>Tue, 28 May 2024 17:49:58 +0000</pubDate>

		<dc:creator>Billi Richards </dc:creator>

		<guid isPermaLink="true">https://billirichards.com/March-Jacobs-Outlet</guid>

		<description>
	
	&#60;img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/cdb93d41ae880a229acc6198022f9b12fbeff78242efbe68388d3eb50bbc1472/EDITORIAL_FLASH_CHERRY_A-0051.jpg" data-mid="211824177" border="0"  src="https://freight.cargo.site/w/1000/i/cdb93d41ae880a229acc6198022f9b12fbeff78242efbe68388d3eb50bbc1472/EDITORIAL_FLASH_CHERRY_A-0051.jpg" /&#62;
	



Marc Jacobs 
Outlet
&#38;nbsp;Creative for Fall/Winter 2019 Marc Jacobs Outlet Retail Set

 Roles:
Concept, Art &#38;amp; Creative Direction, Design
Photography by Aaron Lippman
Year: 2019




	&#60;img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/ff74bea348ecd12e8b6e0f2e4c3eaafe8f51a18677631617f274ecffb82f0693/EDITORIAL_FLASH_BLACK_A-0025.jpg" data-mid="211824179" border="0"  src="https://freight.cargo.site/w/1000/i/ff74bea348ecd12e8b6e0f2e4c3eaafe8f51a18677631617f274ecffb82f0693/EDITORIAL_FLASH_BLACK_A-0025.jpg" /&#62;
	


	
	&#60;img width="2461" height="3857" width_o="2461" height_o="3857" data-src="https://freight.cargo.site/t/original/i/91e8cbe412da8249fa94ea3077909b794a15a8cddcee3d5d89813385f87a93e1/OUTLET_1.jpg" data-mid="211824182" border="0"  src="https://freight.cargo.site/w/1000/i/91e8cbe412da8249fa94ea3077909b794a15a8cddcee3d5d89813385f87a93e1/OUTLET_1.jpg" /&#62;

	&#60;img width="2644" height="3265" width_o="2644" height_o="3265" data-src="https://freight.cargo.site/t/original/i/029beb71123958f80b1f7b0c720081c36f298c5f0392b3fc6d19875854e522da/OUTLET_2.jpg" data-mid="211824187" border="0"  src="https://freight.cargo.site/w/1000/i/029beb71123958f80b1f7b0c720081c36f298c5f0392b3fc6d19875854e522da/OUTLET_2.jpg" /&#62;
	



	
	


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