H! I’m a Brooklyn-based Creative Director with over 12 years experience shaping brand vision and leading creative across fashion, beauty, wellness, luxury, CPG and lifestyle brands. I specialize in building culturally resonant brand worlds that bridge strategy, storytelling, design, and imagery, translating business objectives into emotionally compelling campaigns and experiences that drive desirability, engagement, and long-term brand equity.

Throughout my career, I’ve partnered closely with founders, executive teams, and cross-functional leaders to define creative direction and lead integrated campaigns across brand, editorial, e-commerce, social, retail, and experiential touchpoints. My work spans collaborations with brands including Chanel, Unilever, Marc Jacobs, Tom Ford Beauty, MAC Cosmetics, Chantecaille Beauté, and GAP, delivering elevated, strategically grounded creative that balances strong vision with rigorous execution.

Equally passionate about creative leadership and operational excellence, I build and mentor high-performing teams, streamline processes, and oversee end-to-end production—from concept development through execution—to bring ambitious ideas to life at scale.

Currently available for select full-time, fractional, and consulting opportunities.



01     Contact
E      billidrichards@gmail.com


02    Select Brands & Clients

M.M. LaFleur, WYN by Serena Williams, Chanel, Unilever, Marc Jacobs, MAC Cosmetics, Tom Ford Beauty, Amazon Fashion, Foria Wellness, Philosophy, Chantecaille Beaute, GAP,  J. Crew, Tommy Hilfiger, HUGE, HBO
03   Core Specialties

  • Creative Direction
  • Art Direction
  • AI Systems Integration
  • Graphic Design
  • Photo/Video Art Direction
  • Creative Strategy & Ideation
  • People Management
  • Digital Storytelling
  • Digital Marketing
  • Social Media (Organic Social, Paid Media) Strategy
  • Content Development and Execution
  • E-Commerce
  • Campaigns & Initiatives
  • Product Launches
  • UX/UI Design
  • Retail/Branded Environments
  • Packaging





Mark