CHANEL
X
NEIMAN MARCUS
CHANEL High Jewelry embodies the traditional French savoir-faire process. Each piece is made entirely by hand, from the initial design sketch by the High Jewelry Artistic Director to the construction and creation of the piece by the craftspeople in it’s atelier.
Partnering with Neiman Marcus to continue the sucess of past fine jewelry launches new to the iconic retail copmany’s platform, I concepted, developed, art directed and produced this seasonal campaign. Inspired by the meaning of the French word, INTÉGRÉ, I imagined the quintessential Chanel woman as poetry in motion, visualizing her actions that also reflect her innermost emotions and quiet moments. She is at once charming, mysterioius, graceful, adorned in CHANEL fine jewelry. Through soft, temptuous and poetic momvement, this modern, editorial series was created for use across ecomm, social, organic and paid media to inspire clients, drive interest and showcase the 2022 Novelty and Core pieces from collections such as Coco Crush, Camelia, N5 and J12.
CLIENT
Chanel
ROLES
Creative Direction
Art Direction
Design
Post Production
CREDITS
Jody Rogac- Photographer:
Fanny Level - Creative Director
EXPLORE
Partnering with Neiman Marcus to continue the sucess of past fine jewelry launches new to the iconic retail copmany’s platform, I concepted, developed, art directed and produced this seasonal campaign. Inspired by the meaning of the French word, INTÉGRÉ, I imagined the quintessential Chanel woman as poetry in motion, visualizing her actions that also reflect her innermost emotions and quiet moments. She is at once charming, mysterioius, graceful, adorned in CHANEL fine jewelry. Through soft, temptuous and poetic momvement, this modern, editorial series was created for use across ecomm, social, organic and paid media to inspire clients, drive interest and showcase the 2022 Novelty and Core pieces from collections such as Coco Crush, Camelia, N5 and J12.
CLIENT
Chanel
ROLES
Creative Direction
Art Direction
Design
Post Production
CREDITS
Jody Rogac- Photographer:
Fanny Level - Creative Director
EXPLORE
EDITORIAL PHOTOGRAPHY
Editorial on-figure imagery showcasing key pieces from select Chanel 2022 fine jewelry collections.
ECOMM
The poetic and soft storytelling through imagery comes together as
a landing page on Neiman Marcus’ e-commerce platform.
SOCIAL CONTENT
SOCIAL: INSTAGRAM ORGANIC POSTS
PHASE 1
SOCIAL: INSTAGRAM ORGANIC POSTS
PHASE 2
EMAIL
