Mac Cosmetics
Boom Boom Bloom



MAC launched a Spring 2019 limited-edition lineup – featuring exclusively
designed sakura-printed packaging. The product lineup features a range of cherry blossom-scented
products like Prep + Prime Fix+, High-Light Powder, Lipsticks, Lipglass and an Eye Shadow palette.
We crafted a digital experience to create surprise and delight around the launch, while speaking to the state
of spring, highlighting the special packaging and the gloabl cherry blossom trend.

Check It Out

Role In This Project: 
Art Direction, Digital, Interactive
Year: 2018