MAC launched a Spring 2019 limited-edition lineup – featuring exclusively designed sakura-printed packaging. The product lineup features a range of cherry blossom-scented products like Prep + Prime Fix+, High-Light Powder, Lipsticks, Lipglass and an Eye Shadow palette. We crafted a digital experience to create surprise and delight around the launch, while speaking to the state of spring, highlighting the special packaging and the gloabl cherry blossom trend.
CLIENT
MAC Cosmetics
ROLES
Art Direction
Video Art Direction
Digital Design
YEAR
2018/2019
EXPLORE
CLIENT
MAC Cosmetics
ROLES
Art Direction
Video Art Direction
Digital Design
YEAR
2018/2019
EXPLORE
E-COMMERCE
We createing a dedicated, full landing page takeover for the new collection. Exploring a maximalist
stylistic approach that also aligned with retail and experiential initiatives, we flooded the site with florals and compelling
typography. The objective of this page was to introduce consumers to the new collection, each product
within the collection, educate the consumer on how-to use and lastly, convert visits to sales.
VIDEO ART DIRECTION
We created a how-to tutorial to demonstrate the petal power behind the limited-edition,
cherry blossom-inspired shades of Lipstick, Lipglass, Eye Shadow and Specialty Powder.
MICRO CONTENT
Gifs created to support the new collection. Usage across
E-comm tiles, Product page tiles, and social in-feed content.
Email created to support the launch of new collection.
