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Mac Cosmetics
Studio Fix



MAC continues to be an advocate for inclusivity with the launch of it’s Studio Fix campaign
celebrating allraces, genders, and ages. Delivering an unprecedented 64 shades of iconic
Studio Fix Fluid SPF 15, 53 shades of Studio Fix Powder Plus Foundation, and a brand new
Studio Fix 24-Hour Smooth Wear Concealer and all-in-one Sculpt and Shape Contour Palette.


Roles: 
Website Redesign, 360° Campaign, Art Direction, Digital Design, Interactive UX/UI
Year: 2018




















CHECK IT OUT








SHADE FINDER


A new platform to explore your unique shade and undertone.

Services: Visual Design, UX/UI
Collaborators: Stuart Lyle, Jeffrey Blum
Creative Direction: Diana Hong-Elsey
Year: 2018

FIND YOUR SHADE






DECODE  THE CODE


An animated breakdown of MAC’s iconic and shade naming convention.

Services: Visual Design, UX/UI
Collaborators: Stuart Lyle, Jeffrey Blum
Creative Direction: Diana Hong-Elsey
Year: 2018






STUDIO FIX EMAILS

A sampling of emails supporting the campaign launch.

Services: Art Direction, Visual Design
Collaborators: Adam Collins
Creative Direction: Diana Hong-Elsey
Year: 2018