SheaMoisture
Buttersticks
Campaign
In the Fall of 2021, SM developed a line of products to combat dryness in places that are typically tricky to hydrate like the elbows, knees and soles of feet. The Body Butter Stick collection consists of three product made with Fair Trade Shea Butter to get skin supple, soft and glowing through nourishing hydration that is cruelty free, ethically traded and sustainably produced.
I concepted the campaign, leading the development, art direction, production and post-production of the launch video, product stills and on-figure stills that were featured across e-commerce, website and organic social placements.
EXPLORE
CLIENT
SheaMoisture
ROLES
Creative Direction
Art Direction
Production
Copywriting
Design
Post Production
CREDITS
Many thanks to creative partners including
the SheaMoisture Creative Team
Stills Photography: Tribeca Journal Studio
Video Director + On Figure Photographer: Lawrence Agyei
VIDEO ART DIRECTION
We created a lyrical, movement-inspired video to celebrate and showcase
the new product collection. The video focuses on all of the parts of our body
that are easily forgotten, but equally need to be hydrated.
EDITORIAL PHOTOGRAPHY
Editorial on-figure imagery showcasing product and benefits to support the new product collection.
STILL-LIFE PHOTOGRAPHY
Still life imagery showcasing each of the
new products within the new collection.
E-COMMERCE LANDING PAGE
SOCIAL CONTENT
Editorial on-figure imagery showcasing product and benefits to support the new product collection.
ORGANIC & UGC INSTAGRAM POSTS
