WYN Beauty

by Serena Williams

Your Strength. Your Beauty.

WYN BEAUTY was developed by Serena Williams as makeup you can move in, with belief in the beauty of showing up as the best version of yourself. The formulas are clean, made with high-performing ingredients that wear beautifully and keep skin improving for days.

In preparation for launch, I partnered with the team to art direct, produce and design a series of branded PDP videos to showcase hero products and their key benefits. Videos are used across,.com, social, and email to educate consumers on the new line, while creating awareness and driving sales.


CLIENT
WYN Beauty


ROLES
Creative Direction
Art Direction
Production
Copywriting


CREDITS
Peter Buckingham
Danielle Boyce



















ECOMM







LAUNCH EVENT

To celebrate the launch and create buzz around the new brand, the team hosted a colorfully immersive
branded experience where top beauty influencers, makeup artists and celebs came together to WYN.
I partnered with the photo team and influencers to create ownable, branded moments & content
throughout the evening for use across social and paid media.



SOCIAL MEDIA ASSETS:
INSTAGRAM STORIES





SOCIAL MEDIA ASSETS:
INSTAGRAM IN-FEED POSTS