WYN BEAUTY
by Serena Williams
Your Strength. Your Beauty.
I was brought on board to assist in the launch of WYN Beauty by Serena Williams. WYN BEAUTY was developed as makeup you can move in, with belief in the beauty of showing up as the best version of yourself. The formulas are clean, made with high-performing ingredients that wear beautifully and keep skin improving for days.
CLIENT
WYN Beauty
ROLES
Creative Direction
Art Direction
Production
Copywriting
CREDITS
Peter Buckingham
Danielle Boyce
I was brought on board to assist in the launch of WYN Beauty by Serena Williams. WYN BEAUTY was developed as makeup you can move in, with belief in the beauty of showing up as the best version of yourself. The formulas are clean, made with high-performing ingredients that wear beautifully and keep skin improving for days.
CLIENT
WYN Beauty
ROLES
Creative Direction
Art Direction
Production
Copywriting
CREDITS
Peter Buckingham
Danielle Boyce
VIDEO ART DIRECTION
In preparation for launch, I partnered with the team to art direct, produce and design a series of
branded PDP videos to showcase hero products and their key benefits. Videos are used across, dotcom,
social, and email to educate consumers on the new line, while creating awareness and driving sales.
E-COMMERCE
MICRO CONTENT
To celebrate the launch and create buzz around the new brand, the team hosted a colorfully immersive
branded experience where top beauty influencers, makeup artists and celebs came together to WYN.
I partnered with the photo team and influencers to create ownable, branded moments & content
throughout the evening for use across social and paid media.
SOCIAL MEDIA ASSETS:
INSTAGRAM STORIES
SOCIAL MEDIA ASSETS:
INSTAGRAM IN-FEED POSTS
